Facebook Marketing for Businesses


Are you a business owner or sales professional?

Do you have a business page and hope to understand how other business benefit from this social media marketing platform, Facebook?

If you hope to be able to design great stuff without any design knowledge required, and start engaging your Facebook followers, this workshop is for you!

We usually charge for the workshops we conduct to the public, and the usual price is $120.00 for the event.

However, as we’re conducting this “Facebook Marketing for Businesses” workshop on 5 Dec 2016 as part of The Good Designers’ giving week in 2016, all you have to do is make a minimal donation of $50.00 to ST HILDA'S COMMUNITY SERVICES CENTRE on their giving.sg charity profile page: goo.gl/6jVMbY, and produce the digital receipt when you come for our event!

Do also sign up on our Peatix event page as well so you’re guaranteed a seat (as we have limited seats available at the event space).

We would like to give a BIG shout out to TechCircle (Vertex Holdings) for allowing us to use the event space for FREE, and made this event possible.

As this is a Fund Raising effort. It is compulsory to make a donation on giving.sg - goo.gl/6jVMbY for entry to the event. For participants without the electronic receipt from giving.sg during the registration for the event, will be denied entry.

For more details, please read the 1st point under FAQ: “How do I attend this workshop?”

Here’s an overview of the topics our trainer will be covering during the workshop.

1. Facebook Marketing for Businesses (20 min)

• What is Facebook Marketing?

• Why Facebook Marketing?

• Which industries is it beneficial for?

• Facebook VS Google, who are we engaging?

• Why should businesses Market on Facebook?

2. Introduction to Facebook Terminology (15 min)

3. Facebook Best Practices, Key Principles, Campaign Goals (15 min)

4. 6 Concepts to use social media effectively for your business (20 min)

5. Designing with Canva (Demo session by the trainer, 20 min)

• Amazing design web application that you can use to design amazing graphics for your Facebook pages

• You could bring along your laptops and try designing on Canva if you like.

6. Tips for better Facebook Reach (15 min)

• Case study, Good VS Bad Facebook Ads

• The Dos and Don’ts on Facebook Advertising

• 5 secrets that’ll boost your Facebook Organic Reach

7. How businesses can build their leads with Facebook (15 min)

8. Question and Answer Time (10 min)

Who is this workshop for?

• Social Enterprises

• Non-profit Organisations

• Startups and Business Owners

• Marketing Executives

• Digital Marketing Executives

• Anyone who would like to understand more about internet marketing

What you'll need to bring to class:

• A notebook to take notes

• Pens for note taking

• Basic handouts will be provided during registration, please bring along your name cards for registration!


Hello there! I'm Charmaine, Founder and Creative Director of The Good Designers. Aside delivering many digital projects and successful campaigns for our clients under my very own Startup for the past 7 years, I've realize a gap in being able to equip my Clients about the internet.

As I meet many business owners over the years, I've come to realize that if the Client does not know the importance of internet marketing before we build their website for them, they do not know what they should have on their website, how they should position themselves and their business, and eventually struggle to get sales leads online.

I've met many business owners whom have approached us to design and code a business website for them, design Electronic Direct Mailers (EDMs also known as Email Marketing) or a Facebook Page for them, but they do not know what they should do to connect with their audiences online, and with the different digital mediums and platforms.

Many of our Clients understands the importance of having a website these days, an online presence is a must, even if it is just to show your business contact details. But many do not know what content they should have online or what tone to have on their website, so that they are able to connect with their audiences, potential customers, and eventually convert them into their customers.

I hope to share about Facebook Marketing tips, techniques, best practices and some of the FREE digital marketing tools that are available online with you. These workshop will provide a better understanding if your business should be engaging your customers online, and eventually help you to bring in more leads for your business in the long run.

FREE digital marketing tools must be paired with the RIGHT marketing techniques and knowledge, to effectively bring in leads for your business.

The Good Designers is a social enterprise and also a member of raiSE : www.thegooddesigners.com

Our profile on raiSE: https://www.raise.sg/directory/company/?cmp_id=423

Our profile on Asia for Good by DBS Foundation - http://www.asiaforgood.com/social-enterprise/the-good-designers


1. How can I attend this workshop?

The Good Designers is conducting this Facebook Marketing for Businesses workshop as part of our Giving Back this 2016’s Giving Week. Where we will not be collecting fees on our end, but participants are instead encouraged to donate a minimum of $50.00 to ST HILDA'S COMMUNITY SERVICES CENTRE on their charity profile page on giving.sg : goo.gl/6jVMbY, and produce the digital receipt when you come for our event!

We will provide entry to all participants who have registered with us (as the event space has limited seats and capacity), and made a $50.00 donation (or more) to ST HILDA'S COMMUNITY SERVICES CENTRE on their charity profile page on giving.sg: goo.gl/6jVMbY for the period 23 Nov 2016 to 5 Dec 2016 to attend our workshop!

If you feel strongly to donate to another cause, that’s alright with us too!

You can make a minimum donation of $50.00 to any charities on giving.sg and show us the digital receipt when you arrive for our workshop on 5 December 2016, 7pm.

For more about the nationwide movement on Giving Week, you can read more about it here: http://www.givingweek.sg/

There are limited seats of 25 seats available for this event, and we recommend for you to sign up early. Every "Early Bird (Seats)" ticket require a donation of $50/- to any charities on giving.sg.

Each participant needs to produce $50.00 donation receipt on giving.sg for entry to the event. If you have registered for 2 persons, you will have to make a donation for $100.00, and so on.

For participants who are unable to produce the $50.00 electronic giving.sg donation receipt during registration will be denied entry to the event.

Please also register for a seat on our Peatix page as the space has limited capacity.

2. Who can i contact should i have questions?

You can contact us via e-mail sayhi@thegooddesigners.com (Respond within 24~48 hours)

Or you may call us at 9296 3877 between 9am to 6pm

3. Is my registration/ticket transferrable or refundable?

As we require a donation to giving.sg to attend this event/workshop, transfer and/or refunds are not applicable for this workshop.

4. Do I have to bring my printed ticket to the event?

You can print the ticket or show the ticket via your Mobile Phone.

You will also require to produce your e-receipt on giving.sg to gain access to this event.

5. Is there a minimum class size to proceed?

No. For this event, there is no minimum class size to proceed.

Please come 15 to 20 mins early, as we will be starting promptly at 7.15pm.

The building does not allow visitors to come in after 8.00pm, and our doors will be closed by 7.30pm.

6. What are my transport options getting to the event?

The event space is located on level 5 of Raffles City Tower which is part of Raffles City Shopping Centre.

Here’s the address: 250 North Bridge Road Raffles City Tower #05-03 Singapore 179101

Nearest MRT Station(s):

City Hall (Green/Red Line) - 2 mins walk

When you come out of the MRT, and up the high escalators, Macs/Starbucks will be on the right, but exit on the left glass door, go straight, and turn right after the taxi stand. You’ll see a reception to the Raffles City Office Towers.

You will need your NRIC, Driving License or any identification for registration and access to the building.

For drivers, parking is available in the building's basement.

Hope to see YOU at our workshop on 5 December 2016!

  • The event description was updated. Diff#211073 2016-11-30 08:02:42
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Mon Dec 5, 2016
7:00 PM - 9:30 PM SGT
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250 North Bridge Road #05-03 Raffles City Tower Singapore 179101
Early Bird (Seats) FULL
Non-Profit Participants (No donation required) FULL
Venue Address
Singapore 179101 Singapore
The Good Designers (Creative & Infographics Workshop)